There are so many different ways we can sell our product. Whether it is the traditional way in a brick and mortar store or a newer, more attractive way like online, our primary goal is to get our consumers to purchase our products over our competitors. Traditionally, we try to talk consumers into buying what we are selling. And sometimes we push them too hard into buying, putting aside the fact that we might be annoying them. Salespeople are trained to convince prospective buyers to buy the product even if they don’t really need it and not take no for an answer.
On the other hand, “attractive marketing” — which is how the new strategy is referred to — takes us into a whole new world of marketing. It banks not on talking people into a purchase, but rather on convincing the consumers they need it. The focus is more on making them see what they could get or how they could benefit from the product. We urge the consumer to buy given all the freedom they could enjoy. It is interesting to note that the new ways of marketing have moved from being product-centered to being consumer-centered. This shines a whole new light on shopping.

Years ago, when we entered our favorite clothing store a very accommodating (sometimes to the point of being annoying) salesperson followed us, offering and highlighting the many different products on hand. Sometimes the would assume our size — which was sometimes embarrassing. Ultimately we would decide to leave the store, and as we looked back we might see a frowning salesperson tidying up the items we disarranged but didn’t buy.
Often, we might not have had any intention of buying from the get-go. Rather, we just wanted to feel good about looking around and finding something that screams “Buy me! Buy me!” to us. More specifically, we wanted to actually enjoy the pleasures of shopping.

Attraction marketing now provides you with the freedom to shop on your own terms. Sales people are trained to lead you to buying an item, but they don’t “sell” you. Rather, they aim to make the experience engaging for us whether or not we need the particular product. This tactic screams silently at us, “Buy me! Buy me!”

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